You may have noticed there have been a few changes to PCS over the last few years. A new building, a new web site, a new Executive Director and, naturally, a new logo.

After the move to the Gerding Theater, we took the additive approach to modifying our logo. As you can see (click here for larger image), it got a bit cluttered. By the beginning of the 2007–2008 season, our logo spoke for Portland Center Stage, Gerding Theater and the Armory. That’s a hefty lot to ask of anyone, even more for an abstract mark.

Plazm helped us with a refined, more direct design. What we came to was a mark showcasing the Armory’s strong silhouette alongside the Grotesque typeface Knockout (HTF70 FullWelterwt) with the contrasting-but-apropos symbolic soft inner glow. Simplicity is the key here: it says Portland Center Stage, it says Armory, it does its job well.

You’ve probably seen it on the web (see the above banner), on a few of our print ads and on recent collateral. Though not fully implemented, we have been easing the new mark into everything PCS. By the start of the 2008–2009 season, this should be the only PCS logo you see.

Right now we’re in the process of updating all the letterhead, business cards, next season’s materials… those sorts of things. In the meantime, expect to see this guy creeping up more and more often as we finish out the year.

P.S. - Don’t forget to call your mothers this weekend. Happy Mother’s Day, Mom.